UMEK: combining 30-year industry experience and talent with data science
Since 2018, UMEK has produced eight #1 tracks and 46 tracks that charted among Beatport's Top 100. His label, 1605, launched 13 years ago, is also among the Top 10 labels on Beatport, signing rising talent such as Cosmic Boys, Space 92, and Teenage Mutants.
It's one of the biggest comebacks any techno artist and label have made in recent years. How did they do it? By combining their 30-year industry experience and talent with data science – something that most of the music industry still sleeps on.
So, how did Data help UMEK make one of the biggest Techno Comebacks in Years? The legendary DJ and producer reveals his label's rise to success with the help of data analytics. Find out more below!
It's one of the biggest comebacks any techno artist and label have made in recent years. How did they do it? By combining their 30-year industry experience and talent with data science – something that most of the music industry still sleeps on.
So, how did Data help UMEK make one of the biggest Techno Comebacks in Years? The legendary DJ and producer reveals his label's rise to success with the help of data analytics. Find out more below!
— Hello UMEK! How are you feeling today?
— I'm fine, thanks! I've been very busy producing new music in my studio and working on live streams.
— You have a made one of the biggest comebacks in the history of techno music. What is the recipe for success of your and your label's massive comeback?
— It's been hard. It may seem like it happened overnight but it wasn't like that. It's a result of hard work over the past few years. When I returned back to techno, there were
people who had doubts whether I'll be able to produce good music. The thing is, I've
been making music almost all my life and I have a lot of knowledge, so I really put my
focus on this project and tried to find my signature sound. It took two, three years for
people to embrace this sound but and at the end, the results have been great. If you
produce high-quality music, you should definitely see success.
people who had doubts whether I'll be able to produce good music. The thing is, I've
been making music almost all my life and I have a lot of knowledge, so I really put my
focus on this project and tried to find my signature sound. It took two, three years for
people to embrace this sound but and at the end, the results have been great. If you
produce high-quality music, you should definitely see success.
— Please, tell us more information about Viberate. How does it work?
— We are an open-source database of artists, venues, events, festivals, and other music
stakeholders. For each profile, we analyze data from streaming sites, social media,
events, and others and we process them into actionable insights. Each entity gets an
analytics profile, much like websites that have Google Analytics certificates.
stakeholders. For each profile, we analyze data from streaming sites, social media,
events, and others and we process them into actionable insights. Each entity gets an
analytics profile, much like websites that have Google Analytics certificates.
— Why would an artist or a label owner benefit from using Viberate?
— Artists can use their public profiles instead of their official websites. If you type
in www.umek.si, it will take you to the profile on Viberate. But if you decide to purchase
a premium account, you can access daily updated stats for almost every artist in the
world. You can create custom popularity charts, compare artists, discover rising stars
and much more. We have a 7-day trial account so you can take it for a test run for free.
in www.umek.si, it will take you to the profile on Viberate. But if you decide to purchase
a premium account, you can access daily updated stats for almost every artist in the
world. You can create custom popularity charts, compare artists, discover rising stars
and much more. We have a 7-day trial account so you can take it for a test run for free.
— What are the most important factors in order to achieve big results in music industry?
— First and foremost, you need good music. When you achieve that, you can start dealing with statistics. Having the right information is one of the most important factors for making it in the industry. I can actually prove it! Take a look at the video below that shows how my performance started rising once a data-driven approach was introduced.
— Also, I'd love to help make all this accessible to as many other artists as possible. We
went as far as organizing free webinars to teach everyone how they can use the data
themselves.
Additionally, the stats come handy when I check other artists whom I consider to sign to my label 1605 I also check the data of other labels so I can see if there's a mutual fit.
went as far as organizing free webinars to teach everyone how they can use the data
themselves.
Additionally, the stats come handy when I check other artists whom I consider to sign to my label 1605 I also check the data of other labels so I can see if there's a mutual fit.
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