— How many labels do you currently manage and are there any differences between them?
— I'm glad to tell you about my labels and how this kitchen is working. At the moment, we manage eight labels. The first one is IAMT, of course, and this why the business is called IAMT Music. This label has been out there for a while. It's already over 10 years old but it's only been nearly 1.5 years since we started managing our labels in their current format. There's also Codex, our flagship label. Last summer – it's been a year already – we opened an imprint Area Verde that releases progressive and melodic house, progressive and melodic techno. Its format is chiller, you know. We initially decided to launch it out of diversification considerations. We didn't want to stick to any particular genre. Besides, this is also the music all our team members like. It shouldn't be forgotten that many of us are DJs so we all love and also play electronic music. I love what we release on Area Verde. I would often listen to these melodic tracks over and over while flying somewhere. This is quality music. So the imprint is already a year old and it has already earned some loyal fans. I'm really glad seeing what we release there. We have already returned our investment and started earning off of it. So it has grown to a level where it can bring nice profit. Soon, probably in November, after we launched Area Verde, Codex and IAMT in its current rhythm, I got a message from a friend of mine who is one of the top techno artists in Bulgaria – Metodi Hristov. He asked me if I could recommend a decent label manager, maybe someone who runs our imprint, because he was also searching for a manager for his new label Set About. So I told him that it's we, ourselves, who run our labels. And I offered him to have a phone conversation in the follow-up of our text exchange. I said we could actually be the ones to manage and run his Set About label. We eventually came to an agreement and I'm glad we did. That's because Set About is a really cool label. We're very proud to be cooperating with this imprint. These artists that have their music released there, their tracks, their unique sound are all a great addition to the ranks of our labels. Now the imprint owned by Metodi Hristov and Gallya is gaining nice momentum, and almost every release there makes it to TOP 100, and more and more great artists start cooperating with it. I really enjoy the results of our joint work and I hope our fruitful cooperation with these guys will prevail. Then we decided to diversify the portfolio of our labels and launch another one that would be a tech-house imprint. So, having changed several strategies of attracting artists, we decided to start cooperating with Alevtina on the our Tech House label RIM. Now we're also opening a new label Holy. It will be more oriented toward house music and this way we plan to increase our catalog in tech-house and house formats. I've already told you of the six labels: Codex, IAMT, Area Verde, Set About, RIM, and Holy Now of course I have to tell you about our IAMT Red label. We opened IAMT Red to separate formats a bit when we understood that the main label IAMT is overfilled with incoming demos and the schedule is filled up until March 2021. We decided that it's time for us to open a sub label, IAMT Red, with a more melodic format, and redirect part of incoming tracks there. And now we see that this was a right move to make because artists themselves understood what this separation is about and for, so many are now sending their more melodic works to IAMT Red. And this is awesome because we are now able to actually release this music instead of losing in a massive flow some demos sent by brilliant artists. Many also ask, how come we have so many releases and how are we able to release so much music. The answer is very simple – that's because I actually sit and listen very carefully to all incoming demos. Moreover, I try really hard to respond to every letter, which is also a very important aspect because you've got to respect artists and appreciate their choice of the label by at least responding to them. We're grateful for choosing our labels as the promising ones for them. I've named seven labels but there's another one we plan to launch. It will be called Aorta. We will release completely different music there as another step toward further diversification of our portfolio. After it finally emerges, I will tell you about it in great detail in upcoming interviews. I believe it will be an interesting imprint for many artists because it's important for us to create rich infrastructure for promising artists and provide them an opportunity to jump on that trampoline, allowing them to deliver their music to wider audiences.